IndiGo’s latest in-flight menu update [for the 6E flights] isn't just a change in dishes; it's a complete redefinition of how they serve passengers at altitude.
The air, charged with the aroma of change, hinted at a transformation in the way they serve more than just travel.
Picture this: a bundled approach to dining that doesn't just tweak the menu; it drastically alters how you munch & sip while cruising at 35,000 feet. Indigo, with all the panache of a magician pulling a rabbit from a hat, now insists that if you wish to sip from the fountain of their beverages, you MUST accompany it with a snack. No more solo beverage rendezvous in the skies!
But wait, isn't choice & flexibility the essence of the modern world?
In an industry where flexibility is the feather in the cap, this move has left many scratching their heads. When you book an Uber or opt for the communal embrace of an Uber Pool, selecting your seat preference doesn't come with a price tag.
Yet, with Indigo, it's not just the ticket; it's the additional fee for seat selection during web check-in and now, a mandatory snack purchase, if all I want is JUST a beverage; where, BTW, the snack's price has gone up by anywhere between 0-100%, if I compare it with the old 6E Menu.
Amidst the whirlwind of change, it makes me wonder - is this a step towards a greener, more sustainable flight experience or merely a revenue rocket aimed skyward?
The company has pitched this as a move towards sustainability, citing the elimination of canned beverages in favor of recyclable paper cups. But the financial impact is hard to ignore, especially when considering that meal purchases accounted for a substantial 14.5% of Indigo's total operating revenue in FY23, amounting to a significant Rs 762 Crore. 🤯
IndiGo’s aerial F&B menu change might seem like a subtle shift, but it's a bit like turbulence – you might not see it coming, but its impact can be felt.
What lies ahead for the airline's bottom line and the passenger experience? Time will be the crystal ball unveiling the true colors of this strategy.
But what's your take on this sky-high gastronomic revolution? Is it a culinary coup or an airborne experiment gone rogue?
Disclaimer: This post is for educational purposes only & I am not a SEBI regd. financial advisor. Kindly do your own research before taking investment/trading decisions.
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